WORLD CLASS AWARD-WINNING SALES AND MARKETING CAREER

2011-02-13T10:28:00.000-08:00

Creative, enthusiastic, results focused sales and marketing professional with 17 years of experience.

PROFESSIONAL EXPERIENCE

(Dec. 2007 – Present)

Coca-Cola Enterprises- Great Lakes Business Unit

(814) 472-1763

108 Barefoot Rd. Ebensburg, Pennsylvania
(Acting District Manager)

As Acting District Manager and Retail Key Account Manager, I work with staff on day to day sales & promotion activities including presentation of customer marketing agreements. Facilitation of sales training for all employees. As a relief manager I supervise routes for other managers during vacations or sick days. I am responsible for selling and ordering products at customer locations. I execute and close all sales calls. Sell in incremental displays and equipment placements; sell in promotional programs and ensure dealer compliance. In connection with a sales call, maintain appropriate inventory levels, maintain company assets and point of sale, ensure account meets Coca-Cola merchandising standards, determine stores' product needs, place and transmit appropriate order in conjunction with existing geographic sales routes. Communicate clearly and succinctly account activities to appropriate parties. Transport, replace and maintain point of sale advertising as appropriate for account. Territory spans from the Pittsburgh border and continuing throughout Central Pennsylvania.

(Aug. 2006 – Sept. 2007)

Cox Television WJAC TV 6 NBC Affiliate

(814) 255-7621

49 Old Hickory Lane, Johnstown, Pennsylvania
(Marketing Executive)

My challenge was to grow the Blair County & Bedford County media markets. Working from my home office, I managed 55 regional broadcast television advertising clients. Clients included McDonalds, Highmark Blue Cross, Marcus & Mack, Thomas Automotive, and others. I developed relationships with media buyers and business owners (large and small!) I discovered client needs and provide diversified research tools, marketing plans and strategies. I developed plans that combine NBC television programming along with unique WJACTV.COM internet components that deliver results. I sold an average of $56,000 per month.

(Sept. 2004 – Aug. 2006)

Adelphia Media Services / Comcast (Altoona/State College)

(814) 235-1783

1050-5 Benner Pike, State College, Pennsylvania
(Mgmt Liaison /Senior Executive)

Managed 150 national and local cable television advertising clients. As a management liaison and senior account executive, I provided extensive research along with customized marketing plans and strategies for each client. My goal was to help take clients success to the next level. I wrote television commercial scripts! I provided research and sales expertise for my cable sales staff(s) in Altoona, State College, and Johnstown Pennsylvania. I sold an average of $50,000 per month.

(Mar. 2000 – Sept. 2004)

The Barash Group / Morgan Signs

1-800-326-9584

403 South Allen Street, State College, Pennsylvania
(Advertising Specialist)

Worked with 197 national and local advertising clients for Barash Publications including Nike, Tommy Hilfiger, Penn State University, Woolrich, and Johnson & Johnson. Develop creative advertising ideas, implement targeted marketing strategies, work with media budgets from $2,000 to $100,000+, and coordinate multimedia campaigns. Generate advertising sales contracts over $290,000 each year. Established partnerships with regional media organization.

(Aug. 1999 – Mar. 2000)

Forever Broadcasting WFGY,WMAJ,WFBG Radio

(814) 941-9800

One Forever Drive, Hollidaysburg, Pennsylvania
(Advertising Sales / Media Planner)

Developed long-term radio advertising campaigns and advised business leaders on marketing and public relations issues. Managed regional clients such as hospitals, government agencies, and school districts. Prepared creative scripts and copy for radio announcer production. Generated radio sales over $122,000 during my adventure in radio.

(Sept. 1998 – Aug. 1999)

Pennsylvania Department of Transportation Engineering District 9-0

(814) 696-7114

1620 North Juniata Street, Hollidaysburg, Pennsylvania
(Customer Coordinator)

Strengthened PENNDOT’s relationship with District 9-0 customers through the Agility initiative. Developed relationships with media, local leaders, transportation customers, labor unions, and state officials. Managed Customer Advisory Boards in four District Maintenance Counties. Implemented a diversified customer focus and enrichment program that encouraged PENNDOT customers to explore the transportation system and become pro-active citizens by participating in transportation planning. Crafted press releases that generated news coverage. Addressed customers concerns and worked with department officials to provide positive experiences and solutions.

(July1994 – May 1998)

J.C. Penney’s Company (814) 944-5081

Logan Valley Mall, Altoona, Pennsylvania
(Customer Service Specialist)

Maintained men’s apparel department. Retail sales. Appointed to participate in many special company and community events - ribbon cuttings, chamber of commerce events. I was a company representative for the Altoona Kiwanis Club. Golden Rule award winner for volunteer leadership in my community.

COMPUTER KNOWLEDGE

•MS Word. Outlook, Excel •Blog Creation & E-mail Marketing

•Web Marketing & Development •Strata Q-view

•Adobe Photo Shop •Powerpoint

•Web Shopping Cart Technology •Arbitron Radio Ranking System

•IMS PENNDOT Information Systems •Nielsen Media Research Tools

•Media Exec Insertion Technology •Strata View 32 for Cable TV

•LocalMotion Research Tools •Scarborough Research Tools

•Social Media Marketing

PENN STATE UNIVERSITY EDUCATION CORE CURRICULUM

•Corporate & Business Management •Health Systems Administration

•Strategic Planning •Public / Media Relations & Web Marketing

•Business Writing / Public Speaking •Economic Development / Logistics

•Finance & Accounting •Management Science & Information Systems

•Organizational Behavior •Human Recourses / Labor Relations

COMMUNITY PRIDE & “WOW” PROJECTS

(2008 – 2011 Seasons) Marketing Manager and Board Member for East End Little League Baseball

(2008 – 2011 Seasons) Coach for C&G Savings Bank & Caporuscio’s Little League Baseball Teams

(Elected for 2008) Chairman Baptist Convention of PA/South NJ Program & Arrangements Committee

(2007-2011) Treasurer Altoona First Southern Baptist Church

(2006 Season) Blair Recreation Commission Soccer Coach-Altoona / Fairview Team

(2006 Event) Kirk Cameron & Matt Ward “Faith Night” Altoona Curve Baseball Event Organizer

(2006-07 Season) Altoona Little League Assistant Coach-Altoona Kiwanis Little League Team

(2005 Event) Russ Taff Christian Concert “Faith Night” Altoona Curve Baseball Event Organizer

(2005 Event) Conemaugh Valley Baptist Association Keystone Country Festival Vendor Management

(2004 Member) Penn State University Partnership against Dangerous Drinking

(Lifetime Honor) The Penn State Leadership Honors Society of Omicron Kappa Society

(1999 – 2001 Term) City of Altoona Goodman Trust Advisory Committee

(1999 – 2000 Term) City of Altoona Sesquicentennial Committee Member

(Dec. 99 – May 99) March of Dimes Director for Blair & Bedford Counties

(1998 Seminar) PENNDOT Statewide Management Seminar Guest Speaker, Topic: “Customers”

(1997 Ballot) Altoona City Council Candidate

(Nov. 97 – Jan. 99) 1st & 2nd Annual City of Altoona Tree Lighting Ceremony & Festival Chairman

(1997 – 1998) Blair County Chamber of Commerce Ambassador

(1996 – 1997 Term) City of Altoona Shade Tree Commission Treasurer / Advisor

(1995 – 1997) Altoona Kiwanis Club Member

(1994 Graduate) Leadership Blair County Inaugural Class (Chamber of Commerce Class)

(1994 Honor) J.C. Penney Golden Rule Award for Volunteer Leadership

(1994 Member) Pennsylvania Department of Education Student Leadership Board

(Paid Internship 1995-1996) City of Altoona Department of Planning & Community Development

(Paid Internship 1994-1995) Bon Secours – Holy Family Hospital Marketing & Communications

(Paid Internship 1993-1994) Altoona Area School District, Office of Public Relations

SPECIAL SKILLS & TRAINING

•(NGT) Nominal Focus Group Facilitation

•Business Research, Planning and Strategy

•Sales and Marketing Proposal Writing

•Transportation & Government Advisory Board Coordination

•Mass Media & Web Communications Strategies

•Diversity in the Workplace

•Project Creation and Management

•Creation of Brochures & Newsletters

•Non Profit Organization Fundraising

•(CRM) Customer Relationship Management

•Customer Satisfaction & Enrichment

•Visionary Management & Organizational Leadership Seminar

•PennDOT Malcolm Baldrige Quality Training (EBAT)

•Comprehensive Media Planning & Buying (Roy Williams Wizard of Ads Training)

•Human Resources Recruitment Campaigns through Media / Career Fair Training

•CBICC - Chamber of Business & Industry of Centre County Marketing University

Don Mast... Character. Passion. Imagination. Faith. Determination. Courage.

WORLD CLASS AWARD-WINNING SALES AND MARKETING CAREER